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Our history

Since its founding 35 years ago, KISS has emerged as a global leader in the beauty industry, bringing exceptional and effortless beauty solutions sold in over 100 countries worldwide.

How It All Began

KISS had humble beginnings in a tiny warehouse in Flushing, New York back in 1989. The founder, John Chang, was a Korean-American immigrant who had just put himself through college and landed a good corporate job. But the entrepreneurial itch was too strong – he wanted to build something of his own in the then little-known fashion nail industry.

A Personal Inspiration

You might wonder, why nails? For John, it was personal.  His wife- the love of his life since childhood- had beautiful hands he adored. But in her dedication to supporting the family, she had no time to pamper herself with visits to the salon. It broke his heart. He realized so many hardworking women like his wife didn’t have the time or resources for small luxuries like manicures. So, he set out to change that – to make beauty accessible to everyone, no matter their circumstances.

An Enduring Vision

The early days weren’t easy, but John and his team remained focused on this singular dream to help women of all backgrounds and circumstances feel more beautiful and confident. What began as a single delivery truck has now blossomed into a global beauty leader, with KISS products reaching customers in over 100 countries worldwide. Our humble roots serve as a constant reminder to keep shattering boundaries and innovating tirelessly.  We strive to create exceptional, effortless beauty solutions that are accessible to all, ensuring that beauty is never out of reach for anyone.

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